Our Mission
Coventry University Group is a global education group with a mission of Creating Better Futures. Driven by our passion and belief that through education, equity, and innovation our students, people, and communities are empowered to transform their lives and the world around them.
Coventry University Recruitment & Admissions (CURA) lives and breathes a passion for finding, enrolling and assisting students to earn a transformational Coventry University degree at one of our campuses. Our reputation for success, innovation and customer focus has significantly grown our student numbers over recent years. We’re now expanding the team to build on this success and to lead the charge as the study abroad market evolves at pace.
The Role
This role will be based in China
Are you an experienced managr with a passion for sales, customer service and team performance? We’re looking for a Conversion Manager to lead a newly established team, supporting applicants from China / East Asia through their journey from enquiry to enrolment. In this key role, you’ll drive a ‘sales through service’ approach - ensuring every applicant receives timely, personalised and solutions-focused support across multiple channels including phone, email, live chat and WeChat. By resolving queries, guiding applicants, and collaborating with teams like Admissions and Recruitment, you’ll play a critical part in enhancing the student experience and driving enrolment outcomes.
Based in China, this is a fantastic opportunity to step into a role where your ability to manage performance, coach team members and improve processes will directly impact conversion goals. If you bring experience in contact centre operations, team leadership, CRM systems (such as Salesforce), and a commitment to excellent service delivery, this role offers the chance to be part of a mission-driven global team changing lives through education.
Our Successful Candidate
We are looking for a passionate, results-driven candidate who can develop teams and work to challenging Key Performance Indicators within a Sales and Customer service context, collate market intelligence, lead a team, ensure a return on investment, and inspire a wide range of stakeholders in pursuit of ambitious performance goals.
You will be able to communicate proficiently in English and Chinese both verbally and written and be educated to degree level or equivalent.
You will be able to work independently with minimal supervision whilst working with varied priorities.
The Benefits
As a staff member of Coventry University Group CURAL, you will have a access to a wide range of industry leading rewards and benefits which includes:
• Starting from 10 days of Annual leave, 5 days of sick leave, plus Bank Holidays
• Private medical cover and travel insurance for yourself
• Annual health check
• Performance-based annual bonus
Our Culture
As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.
Full Job Description & Person Specification
We look forward to hearing from you!
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