Our Mission
Coventry University Group is a global education group with a mission of Creating Better Futures. We are driven by our passionate belief in the transformational power of education and research to enable and empower our students, colleagues and partners and to improve the world around them.
Coventry University Recruitment & Admissions (CURA) lives and breathes a passion for finding, enrolling and assisting students to earn a transformational Coventry University degree at one of our campuses. Our reputation for success, innovation and customer focus has significantly grown our student numbers over recent years. We’re now expanding the team to build on this success and to lead the charge as the study abroad market evolves at a pace. A competitive base salary, bonus and benefits package available.
The Role
As the Country Manager for China, you own a diverse set of recruitment targets for the designated country/territory comprised of several recruitment regions. You will be tasked with developing and implementing a comprehensive regional recruitment strategy. This will involve collaborating across recruitment, conversion, and admissions teams within CURA in pursuit of ambitious local growth strategies, including direct interventions with a focus on agent management and partnership development.
The role cane based in any major mainland Chinese city, with a strong preference for Beijing. You will be responsible for promoting our university’s programmes, strengthening our market presence, and generating quality student applications through strategic engagement with agents, partners, schools, and prospective students.
In this sales-driven recruitment role, you will execute market-specific strategies, including agent training, partnership development, school visits, digital engagement, education fairs, and promotional events to increase brand awareness and achieve ambitious recruitment targets. Your ability to build strong relationships, understand market dynamics, and identify growth opportunities will be key to your success.
This is a fast-paced and externally facing role, ideal for professionals with experience in international student recruitment, education sales, marketing, or business development. You will collaborate closely with regional teams, academic departments, and recruitment partners to deliver impactful activities that drive student interest, applications, and enrolments. If you are target-oriented, highly organised, and confident communicating with diverse audiences, this is an excellent opportunity to make a meaningful impact while advancing your career in international higher education.
Our Successful Candidate
We are looking for a sales passionate, results-driven candidates who can execute a clear sales plan, understand market intelligence, ensure a return on investment, and inspire a wide range of stakeholders in pursuit of ambitious performance goals.
You will be educated to degree level or equivalent with the ability to communicate fluently in both English and in Chinese.
Your role will involve working with local agents, managing stakeholder relationships, and ensuring effective performance across all recruitment channels. You will be able to work independently with minimal supervision whilst working with varied priorities.
The Benefits
Along with a competitive salary we offer an industry leading Rewards and Benefits package which includes:
- Starting from 10 days of Annual leave, 5 days of sick leave, plus Bank Holidays
- Private medical cover and travel insurance for yourself
- Annual health check
- Performance-based annual bonus
Our Culture
As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.
Full Job Description & Person Specification
We look forward to hearing from you!
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