Our Mission

Coventry University Group is a global education group with a mission of Creating Better Futures. We are driven by our passionate belief in the transformational power of education and research to enable and empower our students, colleagues and partners and to improve the world around them. Our people are key to our success and each role contributes to the Group’s ongoing progress in communities around the world.

The Role

Do you have a passion for CRM automation and creating personalised, data‑driven experiences? We’re looking for a CRM Automation Specialist to help transform how we engage with students and deliver seamless, omni‑channel journeys across the student lifecycle.

As the technical lead for CRM marketing automation, working closely with creative campaign teams and technical product owners. You will design and optimise automated journeys in Salesforce Marketing Cloud, leveraging tools like Journey Builder, Email Studio, Automation Studio, and SQL to deliver the right message at the right time.

You will use engaging content, behavioural triggers, and segmentation to drive recruitment, conversion, and retention, while ensuring compliance with data governance and GDPR. With direct involvement in this role, you will champion best practices, troubleshoot workflows, and explore advanced features like Salesforce Einstein to enhance campaign performance.

Key Responsibilities

•    Build and optimise automated journeys across the student lifecycle.
•    Drive personalisation strategies using CRM data and behavioural insights.
•    Maintain and enhance CRM workflows for accuracy and reliability.
•    Integrate CRM activity across channels (SMS, web, events) for a seamless experience.
•    Support data governance and compliance initiatives.
•    Provide technical guidance to stakeholders and translate complex CRM capabilities into actionable solutions.

Our Successful Candidate

You will be educated to degree level (or significant work experience in a similar role) in a related area. A qualification in data analysis, marketing technology, or digital communications and/or a salesforce certification (e.g., Marketing Cloud Email Specialist, Marketing Cloud Consultant) would be advantageous.

You will have significant experience in CRM administration/configuration within Salesforce or another enterprise-level CRM/Marketing automation platform. Experience of using Salesforce Einstein would be desirable.

Your previous work experience will include designing and optimizing multi-channel, personalized journeys aligned to contact strategies.

You will be confident in working with complex data sets, segmentation and behavioral triggers, analysing performance and applying insights to improve outcomes. You will also have experience of using SQL, AMPScript, HTML or similar tools for automation of marketing campaigns.

You will have the ability to collaborate across teams and communicate with technical and non-technical stakeholders.

Experience of working in a Further Education or Higher Education sector would be advantageous.

The Benefits

Along with a competitive salary we offer an industry leading Rewards and Benefits package which includes:

•    Excellent Employers Pension Contribution
•    30 days Annual leave plus Bank Holidays
•    New Holiday Purchase Scheme up to 5 additional days
•    BUPA Cash Plan
•    50% off Tuition Fee’s for staff dependants
•    CU Reward Scheme – Discounts across a range of High Street/ Online Retailers
•    New Electric Car Scheme
•    Cycle To Work scheme

Our Culture

As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.

Full Job Description & Person Specification

Click here to view the full job description and person specification