Our Mission
Coventry University Group is a global education group with a mission of Creating Better Futures. We are driven by our passionate belief in the transformational power of education and research to enable and empower our students, colleagues and partners and to improve the world around them. Our people are key to our success and each role contributes to the Group’s ongoing progress in communities around the world.
This role is based within Coventry University Corporate Services, a sister company of Coventry University and part of the Coventry University Group.
The Role
We’re looking for a creative and strategic Marketing Content Manager to lead the production and delivery of compelling, user-centred content across Coventry University Group’s marketing channels. Based in our Corporate Services team in Coventry, you’ll play a pivotal role in shaping how we communicate with prospective and current students, ensuring our messaging is consistent, engaging, and aligned with our brand values.
In this role you will manage a team of content producers and copywriters, providing leadership, direction, and quality control to ensure all content supports student recruitment, engagement, and reputation-building goals. This is a fast-paced, collaborative role where you’ll work closely with colleagues across marketing, recruitment, and digital teams to deliver impactful content that drives conversion and enhances the student experience.
This role reflects our strategic commitment to strengthening our digital presence and becoming a truly global education group.
Key Responsibilities for the role include:
Content Strategy & Planning: Lead the development and execution of a content strategy that supports student recruitment, engagement, and brand positioning.
Team Leadership: Manage and mentor a team of content producers, fostering a collaborative and high-performing environment.
Content Production: Oversee the creation of high-quality, on-brand content across digital and print platforms, ensuring consistency in tone, style, and messaging.
Brand Alignment: Ensure all content aligns with Coventry University Group’s brand values and messaging framework.
Quality Control: Implement editorial standards and review processes to maintain high content quality and reduce off-brand messaging.
Cross-functional Collaboration: Work closely with marketing, recruitment, and digital teams to align content with campaign goals and user journeys.
Innovation & Best Practice: Stay informed about content trends and digital innovations, guiding the team to adopt new tools and strategies.
Efficiency & Workflow: Streamline content creation processes to improve turnaround times and responsiveness to recruitment cycles.
Our Successful Candidate
You will be educated to degree level or will have significant work experience in a similar role working within a related area.
You will have proven experience in content strategy, production, and team leadership within a marketing or communications environment and a strong understanding of brand management, tone of voice, and audience engagement.
You will have excellent writing, editing, and proofreading skills, with a keen eye for detail and consistency and experience managing content across multiple platforms, including web, email, social media, and print.
You can lead and inspire a team, providing clear direction and fostering a positive, collaborative culture along with strong project management and organisational skills, with the ability to manage multiple priorities and deadlines.
You will have experience and knowledge of digital marketing trends and tools, with a proactive approach to innovation and continuous improvement.
An understanding of the higher education sector and student recruitment would be an advantage.
The Benefits
As a staff member of Coventry University, you will have a access to a wide range of industry leading rewards and benefits which includes:
- Excellent Employers Pension Contribution
- 30 days Annual leave plus Bank Holidays
- New Holiday Purchase Scheme up to 5 additional days
- Life Assurance 4 x Salary
- BUPA Cash Plan
- 50% off Tuition Fee’s for staff dependants
- CU Reward Scheme – Discounts across a range of High Street/ Online Retailers
- New Electric Car Scheme
- Cycle To work scheme
Our Culture
As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.
Full Job Description & Person Specification
We look forward to hearing from you!
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