Our Mission
Coventry University is a global Education Group with a mission of Creating Better Futures. Driven by our passion and belief that through education, equity, and innovation our students, people, and communities are empowered to transform their lives and the world around them.
CU Recruitment and Admissions Limited (part of the Coventry University Group) is building a new approach to student recruitment to achieve stretching student recruitment targets, while establishing strategies that position Coventry University Group as a dominant local, national and international recruiter.
The Role
The Senior Conversion Manager – Applicant Experience (UK) will be responsible for leading the development and implementation of effective conversion strategies that guide UK applicants seamlessly from initial enquiry through to enrolment. This role is central to enhancing the UK applicant journey through a ‘sales through service’ approach, providing personalised, data-informed touchpoints and initiatives that build confidence, strengthen engagement and drive enrolment outcomes. The postholder will manage and motivate a team of Conversion Specialists, ensuring the delivery of high-quality, customer-focused activities that support ambitious UK recruitment targets.
Working collaboratively with course teams, marketing, recruitment, admissions, and student ambassadors, the Senior Conversion Manager will oversee UK conversion campaigns and events, ensuring alignment with institutional priorities and delivering an outstanding applicant experience that reflects the needs and expectations of the UK market.
The UK Conversion function plays a central role in supporting applicants from initial enquiry through to enrolment. Using a ‘sales through service’ approach, we deliver tailored, student-focused interactions that build trust and drive outcomes across the applicant journey.
This function comprises two key areas:
Customer Onboarding – operating as a contact centre, responsible for high-quality, responsive applicant communications.
Applicant Experience – delivering strategic, targeted campaigns and initiatives aligned with the offer-making and decision-making process.
This role oversees the Applicant Experience side of UK Conversion.
This is a hybrid role based in our Coventry Campus.
Our Successful Candidate
The successful candidate will be able to demonstrate:
• Proven experience in UK student recruitment or conversion, achieving strong results in a competitive, target-driven environment.
• Leadership and team management skills, with the ability to inspire, develop and lead high-performing teams.
• Strategic and analytical capability, using data and market insights to inform decisions and optimise conversion outcomes.
• Excellent communication and stakeholder management, with the confidence to influence and collaborate effectively across academic and professional teams.
• Comprehensive understanding of the UK higher education landscape and applicant decision-making behaviours.
• Adaptability, creativity and a customer-focused mindset, ensuring a high-quality, engaging applicant experience.
The Benefits
As a staff member of CU Recruitment and Admissions Limited, you will have access to a wide range of industry leading rewards and benefits which includes:
• Excellent Employers Pension Contribution
• 30 days Annual leave plus Bank Holidays
• New Holiday Purchase Scheme up to 5 additional days
• Life Assurance 4 x Salary
• BUPA Cash Plan
• 50% off Tuition Fees for staff dependants
• CU Reward Scheme – Discounts across a range of High Street/ Online Retailers
• Cycle To work scheme
Our Culture
As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.
Full Job Description & Person Specification
We look forward to hearing from you!
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