Our Mission

Coventry University is a global Education Group with a mission of Creating Better Futures. Driven by our passion and belief that through education, equity and innovation our students, people, and communities are empowered to transform their lives and the world around them.

This role is based within Coventry University Online Learning, a sister company of Coventry University and part of the Coventry University Group.

The Role

Coventry University currently have an exciting opportunity for a Demand Generation Marketing Manager to help CUOL with the establishment of GrowCo, a function within CUOL that will develop a strong marketing, sales and recruitment team allowing us to deliver to an even greater cohort of students from across the globe.

The Demand Generation Marketing Manager is a key role responsible for developing and executing comprehensive demand generation strategies to drive our revenue growth, student recruitment targets and ODL learner acquisition. Working across all marketing channels, you will be responsible for generating sales leads and opportunities, identifying ways to deliver results that support the overall GrowCo business growth and marketing objectives.

Our Successful Candidate

You will work with GrowCo Commercial Lead develop and implement an integrated demand generation strategy aligned with overall goals of the CUOL / GrowCo growth strategies and targets.

Plan and drive demand generation campaign activity, from execution to analysis that delivers against lead generation targets. Lead the development of paid media creative, working with internal content teams and briefing external creatives. Hold a Bachelor's degree in Business, Marketing, or a related field or equivalent experience

Have in depth knowledge of market trends, consumer behaviour, industry dynamics and build and maintain strong relationships with key internal partners, vendors, and HE sector influencers.

This role is based in Milton Keynes with a minimum of 3 days per week in the office.

The Benefits

As a staff member of Coventry University, you will have access to a wide range of industry leading rewards and benefits which includes:

• Excellent Employers Pension Contribution
• up to 10% discretionary bonus scheme
• BUPA Cash Plan
• 50% off Tuition Fee’s for staff dependants
• CU Reward Scheme – Discounts across a range of High Street/ Online Retailers
• New Electric Car Scheme
• Cycle To work scheme

Our Culture

As a global Education Group, equality, diversity, and inclusion are embedded within the fabric of our organisation and are a key focus of our core values. We harness the power and potential of the diverse cultures, backgrounds, abilities, and experiences of our students, colleagues, and partners to create opportunities for all.

Full Job Description & Person Specification

Click here to view the full job description and person specification